Starbucks taste like Car Trucks
Last Sunday night, Andy Rooney on 60 minutes, told the World, what I have been telling everyone. Starbucks over roast their beans, and their coffee taste burnt. Finally, the truth is out there.
I always try to give my coffee business to independent shops. Peets and Caribou are 2 chains that are decent. The bottom line, I want great tasting coffee. These cups of Joe are not cheap, so why throw your hard earned dollars down the drain.
Starbucks political culture has clashed with mine, for some time. Charging volunteers for water during 9/11 and not supporting our military troops, (I have a Son in the military) are just a few. They speak of fair trade prices, coffee is at an all time low, and yet the prices go up? Also, there is no consistency, order the same drink at 10 different locations, and it will be made 10 different ways, which means, you guessed it, it taste 10 different ways, not really a good thing.
Quality is not their number 1 goal, World domination is!
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Starbucks claims to open several locations a day world wide. Each location goes through several tones of coffee beans a year. This is great business but where do they get their beans from? Well here lies the sad truth, they have no choice but to get in container loads from various area of the world from the Chicago board of trade. Every one knows that a bean from Columbia taste different then a bean from Madagascar. So to standardize the "taste", they burn the heck out of it to the point that the result is near charcoal. They call it coffee, they back it up with a massive advertising campaign sponsored but the stock sales on the stock exchange. The outcome of this 'coffee" mogul strategy is that everyone in North America is drinking a poor tasting brew, that fuels the pharmacy industry antacid departments.
My assumption is that several years of drinking these concoctions will result in massive health issue yet to come.
Starbuck is barely making it in Europe and North Africa where people have been drinking real coffee for generations.